If they can't find you, they'll find someone else.

More leads. More sales.
From search and AI.

When a buyer types their problem into Google — or asks ChatGPT who to call — the businesses at the top of those results win. We get you there and keep you there. Through high-intent SEO, AI search visibility, digital PR and local SEO. Built around your business. Measured in leads.

We built one of the UK's most AI-cited brands ourselves — before offering it as a service.

Get in touch
4.9/5 — 12 reviews on Google
ChatGPT
Testimonials

Don't take our word for it.

4.9/5 across Google & named partner brands
“Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.”
Spreadex
Spread betting & CFDs · Named client
“900+ new clients through a single campaign angle that nobody else had identified. They don't just execute — they find opportunities you didn't know existed.”
Head of Partnerships
Major UK Investment Platform
“They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially.”
Marketing Director
Leading Online Broker
“Within months, our brand was being cited by AI platforms we hadn't even considered. Their understanding of AI search is genuinely ahead of anyone else.”
Head of Digital
Global Trading Platform
“The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure — just constructive ideas for immediate use.”
Haydn Hertz
Google review · May 2026
“Extremely detailed initial audit has shone a light on areas of digital marketing we didn't know existed!”
Steve Hewes
Google review · May 2026
“Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month SEO strategy.”
George Holland
Google review · May 2026
“Shaun and the team have been fantastic — professional, responsive, and clearly very knowledgeable in what they do.”
Oliver Plumtree
Google review · May 2026
“I had no idea my brand wasn't showing up where my customers were looking. Clear, practical advice from people who genuinely know their stuff.”
Tim Page
Google review · May 2026
“I obtained a free audit and can't recommend more! The guys are great at what they do.”
Toby Fellows
Google review · May 2026
“A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant and amazing team to deal with.”
Josh T
Google review · May 2026
“They carried out an SEO and AI visibility audit and the detail was impressive — they identified issues we weren't aware of. World-class, responsive service.”
Paul Jones
Google review · May 2026
“Used these guys to review a few client sites — very helpful feedback that expanded the clients' exposure to lots of lead sources. Would highly recommend.”
Dale Hudson
Google review · May 2026
“Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.”
Spreadex
Spread betting & CFDs · Named client
“900+ new clients through a single campaign angle that nobody else had identified. They don't just execute — they find opportunities you didn't know existed.”
Head of Partnerships
Major UK Investment Platform
“They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially.”
Marketing Director
Leading Online Broker
“Within months, our brand was being cited by AI platforms we hadn't even considered. Their understanding of AI search is genuinely ahead of anyone else.”
Head of Digital
Global Trading Platform
“The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure — just constructive ideas for immediate use.”
Haydn Hertz
Google review · May 2026
“Extremely detailed initial audit has shone a light on areas of digital marketing we didn't know existed!”
Steve Hewes
Google review · May 2026
“Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month SEO strategy.”
George Holland
Google review · May 2026
“Shaun and the team have been fantastic — professional, responsive, and clearly very knowledgeable in what they do.”
Oliver Plumtree
Google review · May 2026
“I had no idea my brand wasn't showing up where my customers were looking. Clear, practical advice from people who genuinely know their stuff.”
Tim Page
Google review · May 2026
“I obtained a free audit and can't recommend more! The guys are great at what they do.”
Toby Fellows
Google review · May 2026
“A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant and amazing team to deal with.”
Josh T
Google review · May 2026
“They carried out an SEO and AI visibility audit and the detail was impressive — they identified issues we weren't aware of. World-class, responsive service.”
Paul Jones
Google review · May 2026
“Used these guys to review a few client sites — very helpful feedback that expanded the clients' exposure to lots of lead sources. Would highly recommend.”
Dale Hudson
Google review · May 2026
The problem — and why we're different

AI search is here. Most brands are invisible.

The 5 problems

01

Traditional SEO is losing its edge

AI Overviews now appear in 60%+ of Google searches. The organic clicks brands have relied on for years are evaporating.

02

Paid media is a race to the bottom

CPCs keep climbing. Attribution is getting murkier. You're paying more to reach fewer people — and AI is about to make it worse.

03

Your agency is guessing

Traditional SEO agencies are guessing. They haven't built anything that gets cited by LLMs. We have — and we're the most cited in our competitive set.

04

AI search plays by different rules

LLMs don't crawl like Google. They don't rank like Google. The entire playbook is different — and almost nobody has figured it out yet.

05

The window is closing

First movers in AI visibility will dominate their categories for years. The brands that move now will be the ones AI defaults to. Everyone else will be fighting for scraps.

Why Wolfstone

We know regulated markets

We come from FCA-regulated financial services — the hardest sector to market in. We understand compliance from the inside.

We own & operate in the space

We founded and operate our own international finance brand — the most AI-cited independent source amongst our competitors. We compete in the markets we serve.

The biggest brands validate us

IG, Pepperstone, eToro, Spreadex work with us because our methods outperform what their existing agencies deliver.

Proprietary methodology

Our proven methodology for building genuine AI visibility, built through real-world experience, not theory.

Commercially driven

We come from business backgrounds, not agency backgrounds. Everything is measured by revenue impact, not traffic dashboards.

Category exclusivity

We won't work with your direct competitors. When you partner with us, our methodology works for you — not against you.

Our track record

We built it ourselves. That's why it works.

We didn't start as an agency — we founded and operate a finance brand in the FCA-regulated broker comparison space. That hands-on experience in one of the hardest markets online is what our methodology is built on.

900+

New clients from a single targeted campaign

5

Financial brands we actively work with

#1

Most AI-cited independent source vs. competitors

Built from scratch

A live, revenue-generating finance brand we founded and operate in a regulated market.

Cited across every LLM

The most AI-cited independent source amongst our competitors — ChatGPT, Gemini, Perplexity, Copilot and Claude.

Cross-platform authority

Thousands of referring domains and backlinks, built organically through editorial quality.

Operators, not advisors

We compete daily in the same regulated markets our clients operate in. No other agency can say that.

5 major financial brands we actively work with in the regulated finance sector

IG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logoIG logoPepperstone logoeToro logoTrading 212 logoSpreadex logoCoinbase logoBitpanda logoCMC Markets logoCapital.com logoInteractive Investor logo
FAQ

Frequently asked questions

What is generative engine optimisation (GEO)?
GEO is the practice of optimising content and building authority so that AI platforms — ChatGPT, Gemini, Perplexity, Copilot, Claude — cite and recommend your brand. It's a distinct discipline from traditional SEO, requiring different content structures, entity authority signals, and crawl optimisation strategies.
What does a Wolfstone engagement cost?
Premium partnerships start at £20,000+/month — dedicated strategy, priority execution, and category exclusivity. Enterprise engagements covering SEO, GEO, PR, and content range from £10,000–£20,000/month. Single-channel retainers start from £5,000/month. Every engagement is bespoke — we don't sell packages.
What is LLM brand exposure?
LLM brand exposure is our proprietary methodology for getting brands cited, recommended, and referenced by large language models. We developed it by building and operating our own finance brand in the FCA-regulated space — now the most AI-cited independent source amongst our competitors across every major LLM — and now apply it to client brands.
How do I check if AI is citing my brand?
Use our free AI visibility audit tool — enter your brand name and get an instant analysis across ChatGPT, Gemini, Perplexity, Copilot, and Claude. It takes ~15 seconds and requires no signup. For ongoing monitoring, we track citations weekly as part of our retainer service.
What industries does Wolfstone Digital work with?
Our roots are in financial services — we founded our own finance brand and have worked alongside IG, Trading 212, Pepperstone, eToro, and Spreadex. Our AI visibility methodology is sector-agnostic, and we're now applying it to legal, ecommerce, and leisure brands.

Ready to outperform?

Get in touch to discuss how we can scale your brand's digital visibility — across search, AI, and beyond.