More leads. More sales.
From search and AI.
When a buyer types their problem into Google — or asks ChatGPT who to call — the businesses at the top of those results win. We get you there and keep you there. Through high-intent SEO, AI search visibility, digital PR and local SEO. Built around your business. Measured in leads.
We built one of the UK's most AI-cited brands ourselves — before offering it as a service.
4.9/5 — 12 reviews on GoogleDon't take our word for it.
“Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.”
“900+ new clients through a single campaign angle that nobody else had identified. They don't just execute — they find opportunities you didn't know existed.”
“They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially.”
“Within months, our brand was being cited by AI platforms we hadn't even considered. Their understanding of AI search is genuinely ahead of anyone else.”
“The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure — just constructive ideas for immediate use.”
“Extremely detailed initial audit has shone a light on areas of digital marketing we didn't know existed!”
“Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month SEO strategy.”
“Shaun and the team have been fantastic — professional, responsive, and clearly very knowledgeable in what they do.”
“I had no idea my brand wasn't showing up where my customers were looking. Clear, practical advice from people who genuinely know their stuff.”
“I obtained a free audit and can't recommend more! The guys are great at what they do.”
“A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant and amazing team to deal with.”
“They carried out an SEO and AI visibility audit and the detail was impressive — they identified issues we weren't aware of. World-class, responsive service.”
“Used these guys to review a few client sites — very helpful feedback that expanded the clients' exposure to lots of lead sources. Would highly recommend.”
“Their ability to increase our digital footprint and drive targeted traffic in a highly competitive niche has delivered clear results for our brand.”
“900+ new clients through a single campaign angle that nobody else had identified. They don't just execute — they find opportunities you didn't know existed.”
“They actually operate in our space. They understand the compliance challenges, the competitive landscape, and what actually moves the needle commercially.”
“Within months, our brand was being cited by AI platforms we hadn't even considered. Their understanding of AI search is genuinely ahead of anyone else.”
“The free consultation made everything make sense even for a 58-year-old technophobe. No sales pressure — just constructive ideas for immediate use.”
“Extremely detailed initial audit has shone a light on areas of digital marketing we didn't know existed!”
“Started with a complimentary audit and consultation, which gave a clear picture of where we stood, then mapped out a detailed six-month SEO strategy.”
“Shaun and the team have been fantastic — professional, responsive, and clearly very knowledgeable in what they do.”
“I had no idea my brand wasn't showing up where my customers were looking. Clear, practical advice from people who genuinely know their stuff.”
“I obtained a free audit and can't recommend more! The guys are great at what they do.”
“A great understanding of individual businesses, with tailored services based on their recommendations. A brilliant and amazing team to deal with.”
“They carried out an SEO and AI visibility audit and the detail was impressive — they identified issues we weren't aware of. World-class, responsive service.”
“Used these guys to review a few client sites — very helpful feedback that expanded the clients' exposure to lots of lead sources. Would highly recommend.”
AI search is here. Most brands are invisible.
The 5 problems
Traditional SEO is losing its edge
AI Overviews now appear in 60%+ of Google searches. The organic clicks brands have relied on for years are evaporating.
Paid media is a race to the bottom
CPCs keep climbing. Attribution is getting murkier. You're paying more to reach fewer people — and AI is about to make it worse.
Your agency is guessing
Traditional SEO agencies are guessing. They haven't built anything that gets cited by LLMs. We have — and we're the most cited in our competitive set.
AI search plays by different rules
LLMs don't crawl like Google. They don't rank like Google. The entire playbook is different — and almost nobody has figured it out yet.
The window is closing
First movers in AI visibility will dominate their categories for years. The brands that move now will be the ones AI defaults to. Everyone else will be fighting for scraps.
Why Wolfstone
We know regulated markets
We come from FCA-regulated financial services — the hardest sector to market in. We understand compliance from the inside.
We own & operate in the space
We founded and operate our own international finance brand — the most AI-cited independent source amongst our competitors. We compete in the markets we serve.
The biggest brands validate us
IG, Pepperstone, eToro, Spreadex work with us because our methods outperform what their existing agencies deliver.
Proprietary methodology
Our proven methodology for building genuine AI visibility, built through real-world experience, not theory.
Commercially driven
We come from business backgrounds, not agency backgrounds. Everything is measured by revenue impact, not traffic dashboards.
Category exclusivity
We won't work with your direct competitors. When you partner with us, our methodology works for you — not against you.
Seven specialisms. One growth engine.
SEO
Technical and on-page optimisation for enterprise brands in competitive markets.
Learn more A+AI search visibility (GEO)
Generative engine optimisation — get cited in AI-generated answers across every platform. AI search visibility that delivers measurable results.
Learn moreLLM brand exposure
Our proprietary methodology for getting your brand recommended by ChatGPT, Gemini, Perplexity & more.
Learn moreDigital PR
Strategic PR campaigns that build authority and earn high-value coverage.
Learn moreBacklinks
Premium link acquisition from the UK's largest backlink inventory.
Learn moreContent
Expert-led content trusted by search engines and AI platforms.
Learn moreSocial media
End-to-end social strategy with in-house production.
Learn moreWe built it ourselves. That's why it works.
We didn't start as an agency — we founded and operate a finance brand in the FCA-regulated broker comparison space. That hands-on experience in one of the hardest markets online is what our methodology is built on.
New clients from a single targeted campaign
Financial brands we actively work with
Most AI-cited independent source vs. competitors
Built from scratch
A live, revenue-generating finance brand we founded and operate in a regulated market.
Cited across every LLM
The most AI-cited independent source amongst our competitors — ChatGPT, Gemini, Perplexity, Copilot and Claude.
Cross-platform authority
Thousands of referring domains and backlinks, built organically through editorial quality.
Operators, not advisors
We compete daily in the same regulated markets our clients operate in. No other agency can say that.
5 major financial brands we actively work with in the regulated finance sector







































Try before you buy.
Free AI visibility audit
Find out if your brand is being cited by ChatGPT, Gemini, Perplexity, Copilot & Claude. See your score across all 5 platforms.
Check your brandBacklink value checker
Paste any URL to get an instant AI analysis of its backlink value — domain authority, spam risk, content quality, and estimated link worth.
Check a backlinkAI crawlability checker
Check whether AI platforms can access and understand your website — analyse robots.txt, structured data, and crawl readiness.
Check crawlabilityBuilt for regulated and high-stakes markets.
Our methodology is sector-agnostic but our roots are in the hardest-to-market industries. Explore how we work in yours. Based in Suffolk — including Bury St Edmunds — serving enterprise brands UK-wide.
Financial services
FCA-regulated brands — IG, Pepperstone, eToro, Trading 212.
Learn moreSaaS
Fintech, vertical SaaS, and platform businesses.
Learn moreEcommerce
Product visibility in Google and AI search.
Learn moreLegal
YMYL content, E-E-A-T, and authority for law firms.
Learn moreAccountancy
Practice growth through local and AI search.
Learn moreRecruitment
Inbound pipeline for recruitment agencies.
Learn moreEstate agents
Instruction generation from local and AI search.
Learn moreConstruction
Lead generation for contractors and developers.
Learn moreLeisure
Hospitality, travel, and leisure brand visibility.
Learn moreGo deeper on AI search & link building.
Practical, data-backed guides from the team behind one of the UK's most AI-cited brands.
Dofollow vs Nofollow Links: What's the Difference?
Dofollow links pass ranking value; nofollow, sponsored and ugc links do not. Here is the difference in plain terms, and whether nofollow links still help your SEO.
Read guide SEO & Link BuildingHow to Verify a Guest Post Backlink (Present, Dofollow and Indexed)
A guest post link only counts if it is present, dofollow, on an indexed page and not diluted. Here is how to check all five signals by hand, and confirm them in one click.
Read guide SEO & Link BuildingWe Spent a Day Testing Free Backlink Opportunities. Here's What Actually Works. (Part 1)
We tested every free backlink opportunity we could find in a single day — with real Ahrefs data and live link inspections. Here's what passed link equity and what didn't.
Read guideFrequently asked questions
What is generative engine optimisation (GEO)?
What does a Wolfstone engagement cost?
What is LLM brand exposure?
How do I check if AI is citing my brand?
What industries does Wolfstone Digital work with?
Ready to outperform?
Get in touch to discuss how we can scale your brand's digital visibility — across search, AI, and beyond.